What this looks like:
We start with a 30-minute call to talk through the key issues that are bothering you, even if you can't name them precisely. From there, I’ll review the area (or areas) you flagged, or the ones I’ve identified, and then put together a written audit: what's working, what isn't, and why. You get a short list of prioritised fixes, ranked by impact and effort, so you know exactly where to start whether you tackle them yourself or bring me in for Tier 2.
Good for: Business owners who know something's off but don't have the time or expertise to diagnose it themselves.
Turnaround: Typically 2-3 weeks from our call to delivery.
Starting from €250 · Book a call
A jewellery maker had started writing commentary on the state of luxury today. His Substack was doing well, but there was a total disconnect between that writing and his social media, and he wasn't sure where to start closing the gap.
We looked at the specific mismatch: what his Substack readers were responding to versus what his social presence was actually doing. From there, I developed a content strategy aligned with his Substack articles, so his social media could capture a new audience while adding value for the readers who'd already found him through his writing.
Since putting the strategy into practice, he's been posting consistently for the first time in months, with content that actually connects back to what he's writing about.
Tier 1 - Something Feels Off
Something's not working but you're not sure what.
We can do a focused audit of one thing (or more): your UX, your messaging, your search and AI visibility, or how it looks. You pick the focus, I come back with some concrete answers.
Case Study: A Writer Finding His Audience
What this looks like:
We’ll start by confirming the problem together (sometimes what feels broken and what's actually broken are two different things) and coming up with the right solution. Then I get to work on the fixes themselves, which could be UX changes, rewriting key pages, or developing a content strategy that better reflects your voice and goals. You'll get two rounds of revisions built in, plus a short "how to keep this from happening again" plan so the fix holds.
Good for: Business owners with a specific pain point (a broken funnel, confusing navigation, inconsistent messaging) who need it fixed, not just diagnosed.
Turnaround: Minimum 4 weeks, depending on scope.
from €400 · Let's fix it
A UK financial policy think tank launched their website in February; by May, they realised they had a problem. They weren't coming up in search, not even when you searched for their name.
I ran a full SEO audit and identified what needed optimising on the backend of the site. After completing those updates, I trained their team to make ongoing updates themselves. I also developed a keyword strategy to guide their content going forward.
Since making these changes:
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Impressions roughly doubled: 1,792 (Mar–May) to 3,776 (Jun–Aug), a 111% increase.
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#1 ranking for the branded search term (average position 1.15), with a 64% click-through rate.
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The homepage draws real traffic: 316 clicks at an average position of 7.56, on the first page of results for a competitive niche (UK pension/investment policy).
Tier 2 — Most Common
Something's not working; help me fix it
You think you know the problem, but don't know where to start to fix it.
I work with you to pinpoint what we can fix and how. We can also come up with solutions to make sure things don’t break down again.
Case Study: A new think tank
What this looks like:
This is the full process. I start with discovery, to understand your business, your audience, and your goals. Then I develop a strategy, figuring out the right structure, messaging, tone, and look. Then I design and build. Sometimes I build on what you have, sometimes we start fresh. Either way, your site becomes an asset, working to help you accomplish your goals.
You're involved at each stage, reviewing wireframes and copy before the final build. By the end, you'll have a site that actually reflects where your business is now, plus a short handoff guide so you can keep it updated yourself.
Good for: Businesses whose site has been patched together for years, or founders creating a website for the first time.
Turnaround: Minimum 6 weeks, depending on scope and how much content needs to be created from scratch.
from €650
This project started as a simple, five-page informational site for a legal research initiative promoting responsible contracting practices. As the project gained international recognition, that original site couldn't keep up: multiple contract clause examples, a growing library of published papers, press coverage, and event listings had all been squeezed into a structure that was never built to hold them. Visitors couldn't find what they needed, and the internal team dreaded updating the site themselves.
I led a full redesign, not just to organise the current content, but to build a structure flexible enough to grow with the project, so new clauses, papers, and events could be added without breaking the site's logic each time. The result is a resource that's actually easy to navigate: a genuinely useful tool for the brands and manufacturers the project exists to reach, and a site the internal team can maintain without a headache.
Tier 3 — I need to start over (or just start)
You've been patching things up here and there, but it's just becoming a giant headache.
Sometimes your site and strategy just don't align anymore with who you are. I work with you to do a full deep dive and figure out if a redesign or a revamp makes sense.
And for those of you who are finally ready to create a site (I see you), I can do that too.
Case Study: A Growing Legal Research Project