Digital strategy for people who have something better to do with their time.
Information:
What I do:
I help small businesses, nonprofits, and artists make their digital presence actually work for them. Whether you need a second opinion on what's not working, some fixes made, or a site built from scratch, we'll figure out where to start together. At the end, you'll have a site that works, and the tools to keep it that way.
How I do it:
SEO:
Making sure people find you
UX/Design:
Making your site easy to use, so visitors find what they are looking for
Content/Communications:
Aligning what you want to say with what you're actually saying, and where to say it.
Three ways in.
Start wherever you actually are.
Full case studies coming soon
Some of my work:
ATTI
International Organization - website design, implementation and ongoing updates and communications
CLAMP
NYC art gallery - Full SEO audit, initial implementation and staff training for ongoing maintenance
Responsible Contracting project
Website redesign to align with organizational growth.
New Capital Consensus
SEO/AIO for new site, long term strategy, and team training
Some common questions
Sometimes, yes.
Often who you are today is very different from who you were when you initially designed the site.
Patching things up, or trying to shoehorn new business priorities into an old structure, sometimes doesn't make sense.
That's what a "Start over" option is for: a full revamp or a brand-new site built around how your business actually works now, not five years ago.
Honestly, that's the most common problem facing organisations or small businesses with small teams.
You don't need to figure out the problem yourself before I can help you. A "Something feels off" audit is built for exactly this.
I take a close look at one part of your site (or the whole thing) and come back with clearer sense of what's working, what's not and what to do now.
A few things could be happening: technical elements of the page and website aren't optimized, your content could be disconnected to what your audience is actually searching for, or your site/content has gotten a bit stale.
It's rarely one quick fix, it builds gradually. If this is your main concern, it's usually part of an "I know what's broken, help me fix it" option.
We can also lay out a roadmap and training to make sure you maintain better visibility moving forward.It depends on what we're fixing.
Something like clarifying your messaging or tweaking some UX issues, can show an immediate difference almost as soon as it's live.
SEO and search visibility work a bit differently, and progress builds over months, not days, since search engines need time to notice and trust changes. I'd rather give you an honest timeline upfront than promise something fast that doesn't hold up.
Let's take a look together.
No pressure, no sales pitch. Just a quick look at what's working and what isn't, or a brainstorm of what we can create together.
We'll talk through what's going well, what's not, what you want and where you are. After a quick chat, you'll walk away knowing exactly what, if anything, makes sense to do next.